About

Product Engineer (Data & AI)

I’m a Product Engineer — a hybrid role that sits where design and development collide. I combine the thinking of a product designer with the execution of a front-end engineer to craft intuitive, data-rich products. With 20 years’ experience across healthcare, government, and SaaS, I specialise in turning complex systems and datasets into simple, human-centred tools that deliver clarity and insight.

Recently at NHS England, I’ve designed and built complex data tools within Palantir’s Federated Data Platform (FDP) and Microsoft Power BI — combining UX craft, front-end development, and AI-driven prototyping to turn messy data into clear, actionable insight.

I’m hands-on, collaborative, and driven by craft: defining patterns, coding interfaces, and creating the kind of user experiences that make powerful systems feel effortless to use.

Skills

Data & AI

Power BI & D365
Palantir’s FDP
Synthetic data generation and enrichment
AI assisted rapid-prototyping
Data visualisation & dashboard design

Development & Tools

HTML / CSS / JavaScript (10+ years)
React (foundational)
CMS (WordPress, CQ5)
Visual Studio
eCommerce (Shopify, WooCommerce)

Design & Research

Interaction & product design
Figma, prototyping, GDS design system
User research & testing
Branding & visual systems
Mural & Miro collaboration

An experienced creator of…

Synthetic dataset creation
Utilising AI and enriching it with real world data from the ONS to create synthetic populations for dashboards and testing.

Complex data simplified
Designing accessible dashboards built on complex underlying data structures to to inform national level decisions

Rapid high-fidelity prototypes
Figma and GDS based coded prototypes, visual concepts and interactive designs
Platforms and portals
Designing, coding & building for desktop, tablet and mobile

System migrations
Designing improved experiences within Microsoft Dynamics D365 based on an existing CRM.

CRMs and CMSs
Dynamics 365, WordPress websites (including eCommerce)

Design systems
Creating from scratch, updating, managing, creating high-fidelity assets and templates

Apps
Designing for iOS & Android. Examples: Monte Carlo modelling, iDetailers, AR Demos, and Smart energy meter commisioning