About
Lead Product Designer (Data & AI)
I’m a lead product designer with 20 years’ experience at the intersection of interaction design, frontend development, and data product innovation. My work spans government digital transformation, healthcare analytics, and commercial design.
Most recently at NHS England, I’ve combined design craft with data fluency — designing dashboards, building synthetic datasets, and applying AI to accelerate prototyping and insight generation within Palantir’s Federated Data Platform (FDP) and Microsoft’s Power BI.
I lead by craft rather than hierarchy: setting direction, mentoring peers, and delivering products that turn complex systems and data into simple, intuitive, impactful user experiences.
Skills
Data & AI
Power BI & D365
Palantir’s FDP
Synthetic data generation and enrichment
AI assisted rapid-prototyping
Data visualisation & dashboard design
Development & Tools
HTML / CSS / JS (10+ years)
CMS (WordPress, CQ5)
Microsoft Dynamics D365
Visual Studio
eCommerce (Shopify, WooCommerce)
Design & Research
Interaction & product design
Figma, prototyping, GDS design system
User research & testing
Branding & visual systems
Mural & Miro collaboration
An experienced creator of…
Utilising AI and enriching it with real world data from the ONS to create synthetic populations for dashboards and testing.
Complex data simplified
Designing accessible dashboards built on complex underlying data structures to to inform national level decisions
Figma and GDS based coded prototypes, visual concepts and interactive designs
Designing, coding & building for desktop, tablet and mobile
System migrations
Designing improved experiences within Microsoft Dynamics D365 based on an existing CRM.
CRMs and CMSs
Dynamics 365, WordPress websites (including eCommerce)
Design systems
Creating from scratch, updating, managing, creating high-fidelity assets and templates
Designing for iOS & Android. Examples: Monte Carlo modelling, iDetailers, AR Demos, and Smart energy meter commisioning