Rehab Physio London

The beginning…

Overview

Rehab Physio London’s website and branding, created over five years ago, has become outdated. While initially featuring traditional healthcare colours like blues, light greys, and stock imagery, it no longer reflects the company’s evolved identity. The mobile optimisation has fallen behind current design trends, impacting user experience. Additionally, heavy reliance on Google Ads has inflated costs, limiting opportunities for reinvestment in growth.

Challenge

  • Redesign the brand with a modern, premium feel inspired by LuLu Lemon, Sweaty Betty, and Until
  • Create a more engaging website with custom imagery and videos
  • Restructure the site so that it feels more natural for end users (customers)
  • Update content to match the new layout and visuals
  • Utilise case studies of real life customers to increase the validity of the services offered
  • Boost SEO to decrease dependence on Google Ads
  • Connect the website with Hubspot for streamlined CRM integration

The middle…

Imagery and videos

A premium rehab retreat, provided the ideal setting for filming and photography, complemented by additional shoots at their gyms and clinics, to showcase the high-end user experience.

Colours and typography

Moving away from traditional healthcare blue helped elevate the brand and stand out from competitors, with updated typography completing the look.

Expert content

Each section of the website was rewritten with the aid of a subject matter expert, focusing on more public-friendly language instead of technical healthcare terms.

Restructure and SEO

Working in collaboration with Rehab Physio London, we analysed Google Analytics to identify popular search terms, and created a new sitemap to match; while focusing on SEO optimisation with targeted keywords.

Case studies and reviews

Customers were eager to be featured on the website, sharing their positive rehab experiences. Through videos and photos, their rehab journey’s were featured.

Hubspot integration

Old contact forms were replaced with embedded Hubspot forms that automate workflows, minimising human effort and errors.

And the end…

Client feedback

We couldn’t be happier with our new website and branding! It now truly reflects our brand and the premium services we provide to our clients. The project turned out to be larger than we initially expected, especially with the content restructuring and rewriting. However, Andy’s incredible speed and efficiency made all the difference. He’s like a one-person powerhouse, always steps ahead, anticipating challenges and ensuring the process was as smooth as possible.

Since launching the new site, our organic traffic has doubled, and visitors are staying longer—proof that the content is clearer and more engaging. This boost in organic traffic has allowed us to cut back significantly on Google Ads, freeing up funds for exciting new projects like social media campaigns and international rehab retreats. Andy’s expertise has been a game-changer for us, and we’re thrilled with the results!

Organic traffic has increased by double

Client has since reduce ad spend by 60%

Website visitors stay 2.5x times longer

Example screenshots

Next case study

Assessment – Care Quality Commission (CQC)